Hilton Rome EUR La Lama Celebrates Art with 'LamArte' and Guendalina Salini's Exhibition

Posted by Rowena Dumlao Rowena Dumlao - Giardina 10/23/2024

Hilton Rome EUR La Lama Celebrates Art with 'LamArte' and Guendalina Salini's Exhibition

In the heart of Rome’s modern business district, Hilton Rome EUR La Lama, an architectural marvel, has introduced an exciting new project to elevate its cultural profile. To celebrate the first anniversary of its grand opening, the hotel launched LamArte, an innovative initiative dedicated to showcasing contemporary art. Curated by Valentina Ciarallo, the project beautifully merges the hotel’s cutting-edge design with visual art, creating a seamless fusion of architecture, creativity, and culture.

The inaugural exhibition, "Fragments and Arabesque" by Roman artist Guendalina Salini, runs from October 17 to December 1, 2023, offering a visually stunning and thought-provoking experience. The exhibition blends elements of past, present, and future, inviting both hotel guests and the public to engage in an immersive artistic journey.

Left: Valentina Ciarallo Right: Guendalina Salini

Hilton Rome EUR La Lama

Hilton Rome EUR La Lama stands as a bold symbol of modern architecture in Rome, designed by acclaimed architect Massimiliano Fuksas. Its sleek, futuristic form rises 60 meters high, with 16 floors characterized by clean lines and a towering façade that makes a striking impression against the city skyline. The hotel’s luminous hall, with its soaring 60-meter-high ceiling, serves as a monumental space that invites interaction with large-scale art installations. This space, alongside other carefully designed areas, exemplifies the hotel’s avant-garde approach to blending luxury hospitality with innovative design.

The hotel’s unique structure is not only a feat of architecture but also the perfect canvas for artistic expression. With its expansive layout, Hilton Rome EUR La Lama creates a dynamic environment where guests can experience both high-end comfort and creative inspiration, making it an ideal venue for LamArte.

LamArte: A New Art Initiative

LamArte, a new art initiative at Hilton Rome Eur La Lama, aims to transform the hotel into a dynamic space where contemporary art and architecture merge. Curated by Valentina Ciarallo, LamArte seeks to immerse guests in the creative world by integrating site-specific art exhibitions that reflect both the modern design of the hotel and its cultural significance. This innovative project establishes the hotel as a venue where hospitality and art come together, offering visitors a unique and enriching experience that goes beyond the traditional hotel stay.

The inaugural exhibition, "Fragments and Arabesque" by Roman artist Guendalina Salini, captures the essence of LamArte’s vision. Known for her use of fragile yet resilient materials like cardboard, Salini presents two installations that explore the themes of nature, consumerism, and the passage of time. In the hotel’s grand lobby, the installation Arabesque features large, intricately carved sheets of midnight blue cardboard that cascade from the ceiling, creating an interplay of light and movement. The delicate patterns, reminiscent of trees and arabesques, evoke a sense of organic beauty that mirrors the surrounding modern architecture.

In the more intimate Library, Salini’s second installation, Fragments, reimagines everyday packaging materials as sculptures inspired by ancient Greco-Roman vases. Through this transformation, Salini invites reflection on the contrast between modern consumer culture and the enduring value of traditional craftsmanship. Her works at LamArte serve as a thought-provoking commentary on the transient nature of disposable goods and the lasting impact of historical art forms, creating a dialogue between the past and present, fragility and resilience, that resonates throughout the hotel’s contemporary space.

The Artist: Guendalina Salini

Guendalina Salini, a Roman artist born in 1972, is celebrated for her innovative exploration of human identity, behavior, and the intersection between nature and culture. Her work spans multiple mediums, including installation, video, collage, drawing, and performance. A defining feature of her art is her use of ephemeral materials, particularly cardboard, symbolizing fragility, resilience, and the potential for transformation.

Salini's artistic process often involves intricate carving and layering, bringing natural elements like trees and branches to life in her compositions. By reimagining everyday materials, she addresses themes of consumerism, environmental regeneration, and the passage of time. Her work in "Fragments and Arabesque" showcases her ability to turn simple, often discarded objects into powerful reflections on the tension between modern disposability and the timelessness of ancient craftsmanship.

Salini’s commitment to art extends beyond her own creations. She is involved in collaborative and community-driven projects, including the founding of La Frangia, an association that merges art with human rights, further demonstrating her dedication to creating socially relevant and impactful works.